The annual holiday advertising blitz soon will begin signaling the year’s end, but lawyers and their firms still have plenty of time to lay the groundwork for effective legal marketing as we head into 2019.
With the end of the year upon us, now is the time to begin thinking about the nomination deadlines for reputable best lawyer lists, and how to make sure your firm stands out once the votes are tallied.
With the nomination period for the annual Texas Super Lawyers list starting later this month, now is the time to begin thinking about the actual value of top lawyer lists and how your practice may benefit if you’re included.
Legal rankings were previously limited to only a handful of outlets such as Martindale-Hubbell and The Best Lawyers in America, but that roster has expanded rapidly in the past two decades. Today, the glut of top lawyer lists and top law firm rankings makes it difficult to determine which of them mean anything at all.