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Newsletter Content Ideas

Great Ideas for Law Firm Newsletter Content

Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.

We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.

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recycle content

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing  informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.

The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.

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typewriter displaying the word blogging

Legal Blogging for Business Development

Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources. Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace.

Developing new business is largely about 1) building relationships and 2) demonstrating that you know what you’re talking about. Blogging can help lawyers do both.

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When it Comes to Business Development, Have a Plan, Start Small

Many lawyers I meet seem to be intimidated by the prospect of marketing themselves. There is a never-ending list of things they think they should be doing to develop business, and they’re so overwhelmed that what they often end up doing is nothing.

To those lawyers I say: Have a plan, and start small.

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