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Laptop and a coffee cup on desk

How to Answer ‘What Should I Blog About?’

A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.

Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.

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recycle content

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing  informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.

The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.

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Writers Block

Overcoming Writer’s Block with Automatic Transcription

At Muse Communications, we love sharing tools, ideas and techniques that make our clients’ lives easier. That’s why, periodically, we’ll feature content from contributing writers. And because we’re former journalists, we feel the need to disclose that, no, we have not paid for this content, nor have we received any financial incentives for running it. Enjoy, and we hope you find this post useful! [Note: for our own (more traditional) primer on defeating writer’s block, take a look at Bruce Vincent’s post.] 

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Content Is Queen

Grow Your Small Law Firm’s Business with Content Marketing

If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring potential marketing options.

This blog post will explain some of the main concepts of content marketing and how it can be a potent tool for solos and small law firms with limited marketing budgets.

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Hand holding worm to symbolize how marketing can be icky

Getting Past the ‘Ick’ Factor in Legal Marketing

One of the biggest impediments to embarking on a full-throttle marketing plan is the reluctance many lawyers have about tooting their own horn.

I see this more frequently among women lawyers, but it is not exclusively a female problem. Lawyers of both genders have trouble with marketing, especially the part where they have to assert that they’re good at something and ask for business.

Simply put, lots of people find the act of marketing themselves to be icky. But mortgage and tuition payments don’t grow on trees, so if we want to stay solvent, we have to find ways to make marketing less icky.

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man with writer's block

Overcoming Writer’s Block

By necessity or personal choice, many lawyers take matters into their own hands when writing their blog or other marketing text. But splitting time between representing clients and marketing a law firm can be trying, especially if you experience writer’s block.

This post examines some of the reasons for writer’s block and the acknowledged best practices for overcoming it, along with a few tips I’ve cultivated during the past 30 years as a writer and editor.

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