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What’s on the Muse Reading List?

From legal news to content marketing and everything in between, here’s what caught our attention.

Week of Nov. 5, 2018

O’Connor, Rehnquist And A Supreme Marriage Proposal, by Nina Totenberg for NPR. Talk about a legal power couple. Justices O’Connor and Rehnquist dated briefly while they were both Stanford law students, but come to find out, he also proposed to her after their courtship. O’Connor rejected his motion of marriage and ultimately ruled in favor of Mr. John O’Connor.
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Private Equity Ownership of Legal Rankings Prompts Marketers’ Unease, by Christine Simmons for New York Law Journal. While law firms are experiencing merger mania, law firm rankings organizations are experiencing private equity acquisition insanity. This trend has set some marketing executives on edge, especially when faced with whether to a) participate and compete with other firms, or b) refuse and protect sensitive information.
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It’s time to stop spending billions on cheap conference swag, by Elizabeth Segran for Fast Company. The key word here is “cheap.” Everyone loves a good Yeti mug or Bluetooth speaker, but nobody is really interested in putting a family photo in a branded picture frame. Let’s be kind to the environment and lay off the plastic tchotchkes in favor of thoughtful, well-made gifts.
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When We Make All (or Most of) the Money, Women at Work podcast. Whether it’s out of preference or necessity, women are increasingly becoming the primary or only breadwinner of the family. It’s empowering, but it also comes with some unrealistic expectations. The Women at Work podcasters explore this topic in a recent episode.
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Need help turning your legal marketing to-do list into reality? We can help with that! Just drop us a line.

Week of Oct. 22, 2018

4 Recurring Hashtag Trends that Will Make Your Tweets More Impactful, by Lilach Bullock for Twitter. Confession: Amy Hunt is my #WCW. Because of her, I feel like every day is #MotivationMonday, even on the days when I’m OOO because it’s #TravelTuesday. Speaking of, can we please make it summer again so that I can spend all day at the beach? #TBT Portugal 2017! (For real, though, leveraging popular hashtags can get your Tweets in front of a larger audience. Here are some examples on how to execute an effective campaign.)
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Women-Owned Law Firms Surge Amid Gender Disparity in the Profession, by Angela Morris for The American Lawyer. If playing by the rules guarantees that you’ll never win, start your own game! Brava to all the ladies who are making and playing by their own rules, and who are supporting other women as we pursue parity. By creating your own playing field, you’re leveling the existing one. #WCW
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6 Ways to Maximize the Power of Your Corporate Holiday E-Card, by Vivid Greetings. If reading isn’t really your speed, take a look at this video with some top tips on how to repurpose your holiday card. Add some cheer to your home page. And office reception area. And social media. After all, recycling is good for everyone.
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9 Words and Phrases You’re Probably Using Wrong, by Ross and Kathryn Petras for Harvard Business Review. For all you “wrongly” advocates out there, I’d like to point out that “wrong” is completely acceptable in this situation. [Nerd Emoji] Now that we have grammar out of the way, here are some pro tips that go well beyond “intensive purposes,” and address various rhetorical faux pas for the advanced class.
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Week of Oct. 8, 2018

How to Ask for the Salary You Want with Zero Risk of Sounding Obnoxious, by Lia MacLellan for Quartz. In a rare plot twist, here’s a piece of advice that “applies equally well to men as to women.” The author argues that you should approach your salary request from a collaborative angle. And bonus: Sheryl Sandberg is a proponent of this philosophy as well. Equality and Sandberg-endorsed? Sounds good to us.
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How Marketing and Business Development Can Unite Business and Law by Jill Huse for The American Lawyer. With accounting firms now providing legal services, law firms are no longer just competing with each other for business. In her article, LMA president-elect Jill Huse argues that lawyers-in-training can benefit from MBA-style courses in their JD programs to give them a marketing edge.
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This Is Why You Can’t Get Anything Done at The End of a Work Day, by Art Markman for Fast Company. Finally, some scientific proof behind why I tend to do all my image editing around mid-afternoon! After spending the morning drafting (what I hope is) clever copy, I just want to resize some photos and slap on some filters. This article shows you how to plan your day around the flow of energy.
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A Surgeon So Bad It Was Criminal, by Laura Beil for ProPublica. Laura is one of our founder’s best friends, and she’s now also a podcast celebrity. Read this article, then add Dr. Death to your podcast favorites list. It’ll give you chills – not just for the subject matter, but for the phenomenal reporting as well.
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Week of Sept. 24, 2018

Editor’s note: Christina DiPinto is traveling this week, so instead of her cheery, Millennial voice, you get a wizened, cynical Gen X-er. 

A Study Shows the Best Times of Day to Post to Social Media, by Vamsi K. Kanuri, Shrihari Sridhar, and Yixing Chen for Harvard Business Review. This study examined major brands with massive social media budgets, but the lessons they learned are applicable to anybody who uses social media in their marketing efforts. The big takeaway: mornings are, in general, better times to post. But if you want to boost content (i.e. use paid promotion), the afternoon is your better bet.
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Women Are Penalized for Anger at Work, Especially Black Women, by  Maya Salam for The New York Times’ Gender Letter. No advice or guidance here, just some shared frustration over the fact that women — even, Serena Williams, one of the greatest athletes the world has ever seen — don’t get to express anger in the way our male colleagues do without being disproportionately penalized for it.
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5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster, by Brian Peters for Buffer. It’s a challenge to grow your audience on LinkedIn (or any other social media platform), particularly if you aren’t already recognized as an “influencer.” This article lays out some easy-to-execute ways to gain more followers. Admittedly, some of these suggestions require a bit more planning and budget (and some rely on Buffer, the social media manger we use, but they should be applicable on other platforms as well), but all are practical and worth trying.
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