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Control Your Marketing

Taking Your Legal Marketing into Your Own Hands

If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.

But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.

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best lawyer lists

‘Best Lawyers’ Lists: D Magazine Edition

If you’re a Dallas lawyer, you’ve probably noticed a sudden rush of ads, social media posts, and emails touting various attorneys’ inclusion on D Magazine’s 2018 list of the Best Lawyers in Dallas, which was published May 1.

If you made that list, congratulations! We’ve got some tips for spreading the word at the bottom of this blog post.

First, though, a quick word about “best lawyer” lists. Lawyers, and the marketers who serve them, have a love/hate relationship with these lists. Here’s how those arguments play out:

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