LinkedIn is the least popular of all the big social media channels, but it’s still considered a must for companies looking for business and individuals looking for work.
A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.
Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.
Some lawyers and law firms dismiss social media in terms of marketing, but it can be a difference maker if you know where to be online and what to do once you get there.
Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.
We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.
Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.
The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.
At Muse Communications, we love sharing tools, ideas and techniques that make our clients’ lives easier. That’s why, periodically, we’ll feature content from contributing writers. And because we’re former journalists, we feel the need to disclose that, no, we have not paid for this content, nor have we received any financial incentives for running it. Enjoy, and we hope you find this post useful! [Note: for our own (more traditional) primer on defeating writer’s block, take a look at Bruce Vincent’s post.]