Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult.
LinkedIn is the least popular of all the big social media channels, but it’s still considered a must for companies looking for business and individuals looking for work.
If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.
But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.
The annual holiday advertising blitz soon will begin signaling the year’s end, but lawyers and their firms still have plenty of time to lay the groundwork for effective legal marketing as we head into 2019.
The readers of Texas Lawyer have selected Muse Communications LLC as one of Dallas’ best legal public relations agencies. The recognition came as part of the publication’s “Best of 2018” survey, in which readers selected the state’s best legal vendors.
A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.
Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.