From legal news to content marketing and everything in between, here’s what caught our attention this week.
This week, attorneys from Texas and across the U.S. received notices about their upcoming listings in the 2019 edition of The Best Lawyers in America, which represents a prime marketing opportunity that can go far beyond what many lawyers realize.
At Muse Communications, we love sharing tools, ideas and techniques that make our clients’ lives easier. That’s why, periodically, we’ll feature content from contributing writers. And because we’re former journalists, we feel the need to disclose that, no, we have not paid for this content, nor have we received any financial incentives for running it. Enjoy, and we hope you find this post useful! [Note: for our own (more traditional) primer on defeating writer’s block, take a look at Bruce Vincent’s post.]
If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring potential marketing options.
This blog post will explain some of the main concepts of content marketing and how it can be a potent tool for solos and small law firms with limited marketing budgets.
Recent breaking news about the potential union of Dallas’ Winstead and Atlanta-based Troutman Sanders is another example of how the media can quickly become a factor in private law firm mergers.
Leaders from Winstead and Troutman declined to confirm last week’s story from The Texas Lawbook about their reported plans for a national megafirm. If they combine, the new firm would include nearly 850 attorneys and annual revenues of more than $700 million.
Now that primary season is over in Texas, political campaigns are gearing up for the general election. That means our mail, airwaves, social media feeds, and email inboxes will soon be filled with pleas for our money and our votes.
The challenge for candidates is to break through the noise. How can their message rise above the cacophony and be heard by those voters and donors who are most persuadable and likely to show up on Election Day?
It’s the same issues law firms face when trying to promote their services in a marketplace flooded with lawyers looking for business – only every day is Election Day. There’s no magic bullet, of course, but here are a few things law firms (and political candidates) should keep in mind as they plan their marketing efforts: