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navigating merger media

Successfully Navigating Media in Law Firm Mergers

Recent breaking news about the potential union of Dallas’ Winstead and Atlanta-based Troutman Sanders is another example of how the media can quickly become a factor in private law firm mergers.

Leaders from Winstead and Troutman declined to confirm last week’s story from The Texas Lawbook about their reported plans for a national megafirm. If they combine, the new firm would include nearly 850 attorneys and annual revenues of more than $700 million.

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ad rules compliance

Deciphering the State Bar of Texas Advertising Rules with Gene Major

For more than 20 years, the State Bar of Texas advertising rules have governed lawyer advertising, including print and electronic ads, websites, brochures and practically any communication about a lawyer’s legal services that reaches the public. Despite two decades of regulation, Texas lawyers and law firms still have questions about exactly what is and isn’t allowed, and the potential impact for violations.

That lack of familiarity can lead to a firm or an individual lawyer having their ad, website, etc., labeled as “noncompliant” by the State Bar of Texas Advertising Review Department, which reviews lawyer advertising for violations under the Texas Disciplinary Rules of Professional Conduct. Those who fail to remedy noncompliant communications may be the subject of an official complaint filed with the Bar’s Chief Disciplinary Counsel.

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ad rules compliance

Making Sure Your Website is Compliant with State Bar of Texas Ad Rules

Making sure your website is compliant with the State Bar of Texas ad rules is just one of the many responsibilities for Texas lawyers and law firms who are launching a new site or updating an existing site.

The Texas Disciplinary Rules of Professional Conduct include many regulations that cover exactly what can and cannot be included on legal websites. Unfortunately, many sites are launched in a rush with no consideration for the implications of having a noncompliant site.

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man with writer's block

Overcoming Writer’s Block

By necessity or personal choice, many lawyers take matters into their own hands when writing their blog or other marketing text. But splitting time between representing clients and marketing a law firm can be trying, especially if you experience writer’s block.

This post examines some of the reasons for writer’s block and the acknowledged best practices for overcoming it, along with a few tips I’ve cultivated during the past 30 years as a writer and editor.

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Aztec calendar to illustrate the importance of planning ahead for legal marketing success

Use Your Calendar for Legal Marketing Success in 2018

With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.

These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.

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