0
man with writer's block

Overcoming Writer’s Block

By necessity or personal choice, many lawyers take matters into their own hands when writing their blog or other marketing text. But splitting time between representing clients and marketing a law firm can be trying, especially if you experience writer’s block.

This post examines some of the reasons for writer’s block and the acknowledged best practices for overcoming it, along with a few tips I’ve cultivated during the past 30 years as a writer and editor.

Read More
0
Aztec calendar to illustrate the importance of planning ahead for legal marketing success

Use Your Calendar for Legal Marketing Success in 2018

With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.

These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.

Read More
0
law firm newsletter is an inexpensive way to stay in touch with clients

Building Your Legal Practice with Personal Networking in an Hour or Less

Many law firms and solo practitioners market their practices by relying heavily on websites, press releases, print and electronic advertising, sponsorships, etc. While those tools certainly can help bring clients to your door if managed effectively, many attorneys continue to miss out on one of the most effective means of attracting new business: personal networking.

Read More
0
Top Lawyer Lists

Making the Most of Top Lawyer Lists

With the nomination period for the annual Texas Super Lawyers list starting later this month, now is the time to begin thinking about the actual value of top lawyer lists and how your practice may benefit if you’re included.

Legal rankings were previously limited to only a handful of outlets such as Martindale-Hubbell and The Best Lawyers in America, but that roster has expanded rapidly in the past two decades. Today, the glut of top lawyer lists and top law firm rankings makes it difficult to determine which of them mean anything at all.

Read More
1 2 3