Amy Boardman Hunt
Amy knew she had a soft spot for lawyers in 1987, when she was covering the Texas Legislature for her college paper, The Daily Texan, and became obsessed with tort reform. That was when she realized lawyers have the capacity to profoundly impact the lives of every day Americans.
After college, for reasons 2016 Amy can only fathom, 1988 Amy chose to pursue a career in journalism rather than the law, attracted no doubt by the prospect of making upwards of $17,000 a year. She didn’t stray far from the law, however, choosing to cover the business of law for Texas Lawyer newspaper and its D.C.-based sister publication, Legal Times (after brief stints at the Houston Chronicle and the Amarillo Globe-News).
From 1997 to 2016, Amy worked for Androvett Legal Media & Marketing, Texas’ oldest and largest public relations and marketing agency devoted to the legal profession. (Full disclosure: from 2002-2013, she worked as a contractor, also servicing non-lawyer clients, including architects, physicians, corporate recruiters and non-profits.)
Amy founded Muse Communications with the mission is to provide lawyers (and legal types) with specialized content marketing with a splash of media relations.
Amy can be reached at email@example.com or 214.801.8116.
Bruce joined Muse Communications with more than 25 years of experience as a legal journalist, media consultant and communications professional.
In his former role as a reporter and managing editor for Texas Lawyer newspaper and a field correspondent for Courtroom Television Network (Court TV), Bruce covered some of the top legal news in Texas and nationally. He is the only reporter to provide gavel-to-gavel coverage of the 1995 federal trial that resulted in the State Bar of Texas’ rules for lawyer advertising, which cover law firm websites and other promotional communications.
During nearly two decades as a media consultant and communications professional, Bruce has helped a variety of individual attorneys and law firms announce important legal victories and firm news in addition to providing solid content for firm websites, blogs and legal advertising.
A seasoned editor with a sharp eye, Bruce makes sure clients’ messages are professional, compelling and adhere to the highest ethical standards.
Bruce can be reached at firstname.lastname@example.org or 214.763.6226.
Clearly, much has changed during our three decades in journalism (Amy’s first “laptop” was a Radio Shack TRS-80 and her first newsroom didn’t even have a fax machine), but what hasn’t changed is the importance of a concise, well-told story.
That’s why we’re here.
If you want to feel like a toad, meet up with an image and style consultant on Casual Friday. This was how I felt when I met Devoreaux Walton for coffee recently.
Devoreaux had introduced herself after a presentation I gave on “Getting Past the ‘Ick Factor’ in Marketing,” and it was easy to see why she’s a style consultant. Perfectly dressed and coiffed, she exudes a poise and confidence that, were she not so warm and friendly, might cause resentment among the slightly less poised and coiffed (speaking hypothetically, of course).
I wanted to pick her brain about the intersection of professional style and business development. True, nobody’s hiring a lawyer solely because he or she is well-dressed. But there’s no denying that looking the part plays a role in a lawyer’s ability to make rain.
They can be challenging, time-consuming and an exercise in frustration. But many clients find them helpful as part of managing their relationships with outside counsel. RFPs help clients narrow the number of outside counsel used, control costs and outline key considerations of a relationship between the client and its law firm.
Ideally, you can manage all of those things without having to respond to a formal RFP. But in many companies, the procurement department or the legal operations team require their outside counsel to participate in the RFP process. So, should you find yourself with an RFP on your desk, these steps can lessen the challenges of preparing your response: