Amy Boardman Hunt
Amy knew she had a soft spot for lawyers in 1987, when she was covering the Texas Legislature for her college paper, The Daily Texan, and became obsessed with tort reform. That was when she realized lawyers have the capacity to profoundly impact the lives of every day Americans.
After college, for reasons 2016 Amy can only fathom, 1988 Amy chose to pursue a career in journalism rather than the law, attracted no doubt by the prospect of making upwards of $17,000 a year. She didn’t stray far from the law, however, choosing to cover the business of law for Texas Lawyer newspaper and its D.C.-based sister publication, Legal Times (after brief stints at the Houston Chronicle and the Amarillo Globe-News).
From 1997 to 2016, Amy worked for Androvett Legal Media & Marketing, Texas’ oldest and largest public relations and marketing agency devoted to the legal profession. (Full disclosure: from 2002-2013, she worked as a contractor, also servicing non-lawyer clients, including architects, physicians, corporate recruiters and non-profits.)
Amy founded Muse Communications with the mission is to provide lawyers (and legal types) with specialized content marketing with a splash of media relations.
Amy can be reached at email@example.com or 214.801.8116.
Bruce joined Muse Communications with more than 25 years of experience as a legal journalist, media consultant and communications professional.
In his former role as a reporter and managing editor for Texas Lawyer newspaper and a field correspondent for Courtroom Television Network (Court TV), Bruce covered some of the top legal news in Texas and nationally. He is the only reporter to provide gavel-to-gavel coverage of the 1995 federal trial that resulted in the State Bar of Texas’ rules for lawyer advertising, which cover law firm websites and other promotional communications.
During nearly two decades as a media consultant and communications professional, Bruce has helped a variety of individual attorneys and law firms announce important legal victories and firm news in addition to providing solid content for firm websites, blogs and legal advertising.
A seasoned editor with a sharp eye, Bruce makes sure clients’ messages are professional, compelling and adhere to the highest ethical standards.
Bruce can be reached at firstname.lastname@example.org or 214.763.6226.
Clearly, much has changed during our three decades in journalism (Amy’s first “laptop” was a Radio Shack TRS-80 and her first newsroom didn’t even have a fax machine), but what hasn’t changed is the importance of a concise, well-told story.
That’s why we’re here.
I met Deborah Grabein in 2005, when she joined the firm now known as Andrews Kurth Kenyon to head up their marketing department and I was working with the firm as a consultant. I was instantly charmed by her warmth and approachability. But that quickly morphed into admiration and respect for her razor-sharp intellect and expertise in legal marketing and business development.
Deborah has worked in legal marketing for decades, building and rebuilding marketing and business development departments at some of the best-known law firms in Texas, including in her current position as Director of Business Development at Andrews Kurth Kenyon. I asked Deborah what BigLaw secrets she could share for lawyers at small firms and solo shops. She definitely delivered.
This week and next, I’ll publish her answers.
These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.