Muse Communications, LLC, helps lawyers, law firms and legal services companies tell their story. We do that by providing sparkling content across a wide variety of platforms:
We partner with experienced professionals in design, photography and programming to ensure your message isn’t just well-written, but also nice-looking and optimized for the web, and that it takes full advantage of the data trove of analytics available to us.
Although our company is young, we’ve been helping lawyers tell their stories for 30 years. How can we help you tell yours?
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That lack of familiarity can lead to a firm or an individual lawyer having their ad, website, etc., labeled as “noncompliant” by the State Bar of Texas Advertising Review Department, which reviews lawyer advertising for violations under the Texas Disciplinary Rules of Professional Conduct. Those who fail to remedy noncompliant communications may be the subject of an official complaint filed with the Bar’s Chief Disciplinary Counsel.
If you made that list, congratulations! We’ve got some tips for spreading the word at the bottom of this blog post.
First, though, a quick word about "best lawyer" lists. Lawyers, and the marketers who serve them, have a love/hate relationship with these lists. Here's how those arguments play out:
If you want to feel like a toad, meet up with an image and style consultant on Casual Friday. This was how I felt when I met Devoreaux Walton for coffee recently.
Devoreaux had introduced herself after a presentation I gave on “Getting Past the ‘Ick Factor’ in Marketing,” and it was easy to see why she’s a style consultant. Perfectly dressed and coiffed, she exudes a poise and confidence that, were she not so warm and friendly, might cause resentment among the slightly less poised and coiffed (speaking hypothetically, of course).
I wanted to pick her brain about the intersection of professional style and business development. True, nobody’s hiring a lawyer solely because he or she is well-dressed. But there’s no denying that looking the part plays a role in a lawyer’s ability to make rain.
They can be challenging, time-consuming and an exercise in frustration. But many clients find them helpful as part of managing their relationships with outside counsel. RFPs help clients narrow the number of outside counsel used, control costs and outline key considerations of a relationship between the client and its law firm.
Ideally, you can manage all of those things without having to respond to a formal RFP. But in many companies, the procurement department or the legal operations team require their outside counsel to participate in the RFP process. So, should you find yourself with an RFP on your desk, these steps can lessen the challenges of preparing your response: