Muse Communications, LLC, helps lawyers, law firms and legal services companies tell their story. We do that by providing sparkling content across a wide variety of platforms:
We partner with experienced professionals in design, photography and programming to ensure your message isn’t just well-written, but also nice-looking and optimized for the web, and that it takes full advantage of the data trove of analytics available to us.
Although our company is young, we’ve been helping lawyers tell their stories for 30 years. How can we help you tell yours?
NEED HELP TELLING YOUR STORY?
Drop Us A Line Today (214) 801-8116
Leaders from Winstead and Troutman declined to confirm last week’s story from The Texas Lawbook about their reported plans for a national megafirm. If they combine, the new firm would include nearly 850 attorneys and annual revenues of more than $700 million.
The challenge for candidates is to break through the noise. How can their message rise above the cacophony and be heard by those voters and donors who are most persuadable and likely to show up on Election Day?
It’s the same issues law firms face when trying to promote their services in a marketplace flooded with lawyers looking for business – only every day is Election Day. There’s no magic bullet, of course, but here are a few things law firms (and political candidates) should keep in mind as they plan their marketing efforts:
That lack of familiarity can lead to a firm or an individual lawyer having their ad, website, etc., labeled as “noncompliant” by the State Bar of Texas Advertising Review Department, which reviews lawyer advertising for violations under the Texas Disciplinary Rules of Professional Conduct. Those who fail to remedy noncompliant communications may be the subject of an official complaint filed with the Bar’s Chief Disciplinary Counsel.
If you made that list, congratulations! We’ve got some tips for spreading the word at the bottom of this blog post.
First, though, a quick word about "best lawyer" lists. Lawyers, and the marketers who serve them, have a love/hate relationship with these lists. Here's how those arguments play out:
If you want to feel like a toad, meet up with an image and style consultant on Casual Friday. This was how I felt when I met Devoreaux Walton for coffee recently.
Devoreaux had introduced herself after a presentation I gave on “Getting Past the ‘Ick Factor’ in Marketing,” and it was easy to see why she’s a style consultant. Perfectly dressed and coiffed, she exudes a poise and confidence that, were she not so warm and friendly, might cause resentment among the slightly less poised and coiffed (speaking hypothetically, of course).
I wanted to pick her brain about the intersection of professional style and business development. True, nobody’s hiring a lawyer solely because he or she is well-dressed. But there’s no denying that looking the part plays a role in a lawyer’s ability to make rain.